Privacy policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies as long as no other information is given for the respective processing operations below.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any information about yourself. 

Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so‑called server log files). The stored data includes, for example, the name of the page accessed, date and time of the request, IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble‑free operation of our website as well as in improving our offer. 
Your data may be transmitted to third countries outside the European Union for which an adequacy decision of the EU Commission exists.

Contact

Controller
You can contact us if you wish. The controller for data processing is: Rainer Appel, Loebstraße 15, 54292 Trier, Germany, +49 651 60343750, info@augasta.gmbh

Customer‑initiated contact by e‑mail
If you take the initiative to contact us by e‑mail for business purposes, we collect your personal data (name, e‑mail address, message text) only to the extent you provide it. The data processing serves to handle and respond to your contact request.
If the contact is made for the purpose of carrying out pre‑contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns an existing contract between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in handling and responding to your request. In this case, you have the right, on grounds relating to your particular situation, to object at any time to processing of personal data concerning you which is based on Art. 6 (1) (f) GDPR.
We use your e‑mail address only to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e‑mail address, message text) only to the extent you provide it. The data processing serves the purpose of contacting you.
If the contact is made for the purpose of carrying out pre‑contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns an existing contract between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in handling and responding to your request. In this case, you have the right, on grounds relating to your particular situation, to object at any time to processing of personal data concerning you which is based on Art. 6 (1) (f) GDPR.
We use your e‑mail address only to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account      Orders      

Customer account
When you open a customer account, we collect your personal data to the extent indicated there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders

When placing an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to handle your queries. Providing the data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 (1) (b) GDPR and is necessary for the performance of a contract with you. 

Your data is passed on, for example, to shipping companies, drop‑shipping or fulfilment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to the minimum necessary.

Your data may be transmitted to third countries outside the European Union for which an adequacy decision of the EU Commission exists. 
 Advertising      


Use of your e‑mail address for sending newsletters
We use your e‑mail address to send you information and offers by newsletter if you have expressly consented to this. The data processing serves exclusively the purpose of direct advertising. For this purpose, we process your e‑mail address and, if applicable, other data that you voluntarily provided when registering for the newsletter.
The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
You can unsubscribe from the newsletter at any time via the corresponding link in the newsletter or by notifying us. Your e‑mail address will then be removed from the distribution list. Despite removal from the distribution list, we may continue to store your e‑mail address in a so‑called blacklist to prevent you from receiving newsletter e‑mails from us in the future. This storage is based on Art. 6 (1) (f) GDPR and our and your legitimate interest in preventing the renewed use of your e‑mail address for sending our newsletter. You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.

Use of your e‑mail address for direct advertising
We use the e‑mail address that we obtained from you in connection with the sale of a product or service for electronic advertising of our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. Providing the e‑mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your e‑mail address at any time by notifying us.The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the advertising e‑mail. You will not incur any costs other than the transmission costs according to the basic rates.

Use of Brevo (formerly Sendinblue)
We use the service of Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin; “Brevo”) for sending newsletters as part of a processing on our behalf.
We pass on the information you provide during newsletter registration (e‑mail address, if applicable first and last name) to Brevo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate newsletter campaigns, the sent e‑mail newsletters contain a 1×1 pixel graphic (tracking pixel) and/or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, your personal data such as IP address, browser type and device as well as the time of opening may also be collected. Usage profiles can be created from this data under a pseudonym. The collected data is not used to identify you personally. It is used exclusively for statistical evaluation to improve newsletter campaigns.
The processing of your personal data is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, effective and user‑friendly newsletter system. You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.
Further information and Brevo’s privacy policy can be found at https://www.brevo.com/de/legal/privacypolicy/

Shipping service providers       Merchandise management       

Transfer of the e‑mail address to shipping companies for information about the shipping status
We pass on your e‑mail address to the transport company as part of contract processing if you have expressly consented to this in the order process…. The transfer serves the purpose of informing you by e‑mail about the shipping status. Processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing carried out on the basis of the consent until revocation.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of a processing on our behalf. For this purpose, your personal data collected during the order process is transmitted to
Billbee GmbH, Arolser Str. 10, 34477 Twistetal. 

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 (1) (b) GDPR.

Payment service providers      

Use of PayPal Check‑Out
We use the PayPal Check‑Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22‑24 Boulevard Royal, L‑2449 Luxembourg; “PayPal”) on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, the data necessary for payment processing is transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.

Cookies may be stored that enable your browser to be recognised. The resulting data processing is based on Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer‑oriented range of different payment methods. You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal 
For certain payment methods such as credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, PayPal reserves the right to obtain a credit report based on mathematical‑statistical procedures from credit reference agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical‑statistical procedures and into which address data also flows. Your legitimate interests are considered in accordance with the legal provisions. The data processing serves the purpose of the credit check for initiating a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default when PayPal makes advance payments. 
You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR by notifying PayPal. Providing the data is necessary for the conclusion of the contract with the payment method you have selected. Failure to provide it means that the contract cannot be concluded using the payment method you have chosen.

Third‑party providers
When paying via a third‑party payment method, the data necessary for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. For the implementation of this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Local third‑party providers may include, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)

Purchase on account via PayPal 
When paying via the “purchase on account” payment method, the data necessary for payment processing is first transmitted to PayPal. For the implementation of this payment method, the data is then passed on by PayPal to Ratepay GmbH (Franklinstraße 28‑29, 10587 Berlin; “Ratepay”) in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Ratepay may carry out a credit check based on mathematical‑statistical procedures (probability or score values) using credit reference agencies as described above. The data processing serves the purpose of the credit check for initiating a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default when Ratepay makes advance payments. Further information on data protection and which credit reference agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/

Further information on data processing when using PayPal can be found in PayPal’s privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of the payment service provider Stripe

We use the Stripe payment service of Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, on our website. The data processing serves the purpose of being able to offer you payment via this payment service. By selecting and using Stripe, the data necessary for payment processing is transmitted to Stripe in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. 

Stripe reserves the right to obtain a credit report based on mathematical‑statistical procedures from credit reference agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical‑statistical procedures and into which address data also flows. Your legitimate interests are considered in accordance with the legal provisions. The data processing serves the purpose of the credit check for initiating a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default when Stripe makes advance payments. 

You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR by notifying Stripe. Providing the data is necessary for the conclusion of the contract with the payment method you have selected. Failure to provide it means that the contract cannot be concluded using the payment method you have chosen.

All Stripe transactions are subject to Stripe’s privacy policy, which you can find at https://stripe.com/de/privacy 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user visits a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies already stored can be deleted at any time. However, we point out that you may then not be able to use all functions of this website to their full extent.

You can find out how to manage cookies (including deactivating them) in the main browsers via the links below:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in this privacy policy, we only use these technically necessary cookies for the purpose of making our offering more user‑friendly, effective and secure. Cookies also enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary for the browser to be recognised even after a page change.

The use of cookies or comparable technologies is based on § 25 (2) TDDDG. The processing of your personal data is based on Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user‑friendly and effective design of our offering.

You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.
Use of the Real Cookie Banner by devowl.io
We use the “Real Cookie Banner” cookie consent tool of devowl.io GmbH (Tannet 12, 94539 Grafling, Germany; “devowl.io”) on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right of revocation for already granted consents. The data processing serves the purpose of obtaining the necessary consents for data processing and documenting them in order to fulfil legal obligations. Cookies may be used for this purpose. Among other things, the following information may be collected and transmitted to devowl.io: date and time of page access, information about the browser and device you are using, anonymised IP address, opt‑in and opt‑out data.
The data processing is carried out to fulfil a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data processing by devowl.io can be found at https://devowl.io/de/datenschutzerklaerung/.


Analytics      Advertising tracking      

Use of Google Analytics 4
We use the Google Analytics web analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website and internet usage to the website operator. 
Among other things, the following information may be collected: IP address, date and time of page view, click path, information about the browser and device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. Google may combine your data with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.

Your IP address is truncated by us beforehand on our own servers. Google only receives pseudonymised data in this way.

Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable the analysis of your use of the website. The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. 

The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.

In this context, we also use the Google Signals service. Google Signals enables cross‑device tracking. Your data can therefore be analysed across devices if you have activated “personalised advertising” in your account settings and your devices are linked to your Google account. This makes it possible to recognise on which device you search for products and later return to complete purchases on another device, such as a tablet.

The cross‑device reports created in this context contain only aggregated data. We therefore receive only statistics based on Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the “personalised ads” function in your Google account settings. Further information is available at https://support.google.com/ads/answer/2662922?hl=de

Further information on data processing and data protection regarding Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de
We use the advanced implementation of consent mode (Advanced Consent Mode). This means that user data is also transmitted to Google in the form of “pings” even if consent is not given. These pings may contain the following information, among others: IP address for deriving the IP country (the IP address is not logged), date and time of page view, URL of pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models usage data in order to enable comprehensive usage analysis even without consent.

The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thereby committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of the Meta Pixel

We use the Meta Pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “Meta”) on our website.

Meta and we are joint controllers for the collection of your data and its transmission to Meta when this service is integrated. The basis for this is an agreement between us and Meta on joint processing of personal data, which sets out the respective responsibilities. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools. Accordingly, we are in particular responsible for fulfilling the information obligations under Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as for fulfilling the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta is responsible for enabling data subject rights under Art. 15–20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service and for fulfilling the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects Meta’s obligations under the joint processing agreement.

The application serves the purpose of targeting visitors to the website with interest‑based advertising in the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. When you visit the website, a direct connection is established with the Meta servers via this tag. This informs the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you are then shown personalised, interest‑based ads.

The application also serves the purpose of creating conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag and what actions are taken after being redirected to this website. However, we do not receive any information that personally identifies users.

Your data may be transmitted to the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and thereby committed to complying with European data protection principles.

The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
You can deactivate the “Custom Audiences” remarketing function here. Further information on the collection and use of data by Meta, your rights in this regard and options for protecting your privacy can be found in Meta’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking
We use the “Google Ads” online advertising programme and conversion tracking (visitor action analysis) as part of this on our website. Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies are valid for a limited period, do not contain any personal data and are therefore not used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. There is thus no possibility that cookies can be tracked across the websites of Ads customers.
The information obtained using the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users. We use the advanced implementation of consent mode (Advanced Consent Mode). This means that user data is also transmitted to Google in the form of “pings” even if consent is not given. These pings may contain the following information, among others: IP address for deriving the IP country (the IP address is not logged), date and time of page view, URL of pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models usage data in order to enable comprehensive usage analysis even without consent. 
Your data may be transmitted to servers of Google LLC in the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thereby committed to complying with European data protection principles.

The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of the Google Remarketing or “Similar Audiences” function
We use the Google Remarketing or “Similar Audiences” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest‑based advertising. The cookies record visits to the website and anonymised data on the use of the website. No storage of personal data of website visitors takes place. If you subsequently visit another website in the Google Display Network, you will be shown ads that are highly likely to take into account previously viewed product and information areas.
Your data may be transmitted to servers of Google LLC in the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
Further information on Google Remarketing and the corresponding privacy policy can be found at: https://www.google.com/privacy/ads/
Use of Microsoft Advertising
We use Microsoft Advertising of Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052‑6399, USA; “Microsoft”) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. Personal identification of these users is not possible. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie is valid for a limited period and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognise that you clicked on the ad and were redirected to this page. Among other things, the following information can be collected: IP address, identifiers assigned by Microsoft, information about the browser and device you use, referrer URL (website from which you accessed our website), URL of our website.
Your data may be transmitted to the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
Further information on data protection and the cookies used by Microsoft can be found here.

Use of the LinkedIn Insight Tag
We use the LinkedIn Insight Tag of LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; “LinkedIn”) on our website for conversion tracking (visitor action analysis) and retargeting (serving personalised ads).
The LinkedIn Insight Tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the collection of the following data for this cookie: metadata such as IP address, timestamp and page events (e.g. page views). These cookies are valid for a limited period. If you visit certain pages of our website and the cookie has not yet expired, LinkedIn and we can recognise that you clicked on the ad and were redirected to this page.
The LinkedIn Insight Tag also enables LinkedIn to collect data on visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamp. This data is transmitted to LinkedIn, encrypted, the IP addresses are shortened and the direct IDs of LinkedIn members are removed within seven days to pseudonymise the data. The remaining pseudonymised data is then deleted by LinkedIn within 90 days.
LinkedIn does not share any personal data with us but only provides aggregated reports on the website audience and ad performance. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.
The information collected using the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag.
Your data may be transmitted to the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). LinkedIn has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
Further information on cookies and LinkedIn’s privacy policy can be found at: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy.

Plug‑ins and other tools

Use of Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. 
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of demand‑oriented design and optimisation of our website.
Google Tag Manager itself does not store cookies and does not process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.
Use of Google Maps
We use the function for embedding Google Maps maps of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, “Google”) on our website.
The function enables the visual display of geographic information and interactive maps. In this process, Google also collects, processes and uses data of website visitors when pages with embedded Google Maps maps are called up.
Your data may also be transmitted to the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
Further information on the collection and use of data by Google can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. There you can also change your settings in the privacy centre so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “extended data protection mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. An adequacy decision of the EU Commission exists for the USA, the Trans‑Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with § 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of the consent until revocation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Embedding the Händlerbund membership logo
The Händlerbund membership logo of Händlerbund e.V., Kohlgartenstraße 11–13, 04315 Leipzig, is embedded on our website. When you access our website, information is automatically sent by the browser used on your device to the server of Händlerbund e.V. This information is temporarily stored in a so‑called server log file for seven days. The following information is collected without your intervention and stored until automatic deletion:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • Browser used and, if applicable, the operating system of your computer as well as the name of your access provider. 

The temporary storage of the IP address by the system is necessary to enable the delivery of the website. For this purpose, the IP address must remain stored for the duration of the session. Storage in log files takes place to ensure the functionality of the website. The data also serves to optimise the website and to ensure the security of our IT systems. The data is not stored together with other personal data. The legal basis for data processing is Art. 6 (1) sentence 1 (f) GDPR.

Data subject rights and storage period

Storage period
After complete contract processing, the data will first be stored for the duration of the warranty period, then in consideration of statutory, in particular tax and commercial, retention periods and deleted after expiry of these periods, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object under Art. 21 (1) GDPR to processing based on Art. 6 (1) (f) GDPR, as well as to processing for direct marketing purposes.

Right to lodge a complaint with the supervisory authority
Under Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

You can lodge a complaint, for example, with the supervisory authority responsible for us at the following contact details:

Landesbeauftragter für den Datenschutz und die Informationsfreiheit Rheinland‑Pfalz
Postfach 30 40
55020 Mainz
Germany
Tel.: +49 6131 89200
Fax: +49 6131 8920299
E‑mail: poststelle@datenschutz.rlp.de

Right to object
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right, on grounds relating to your particular situation, to object to this processing at any time with effect for the future.
After an objection has been made, the processing of the data concerned will be stopped, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for direct marketing purposes.

Last update: 22/10/2024