Our philosophy

A PIECE OF HOME

SindiBaba in brief

For babies, with feeling

SindiBaba is a family-run baby toy and baby accessory brand of Augasta GmbH.

The focus is on tactile products with a crocheted look made from high-quality natural materials – especially cotton and untreated wood.

Stroller pendant llama, shot diagonally from above, focusing on the wooden clip with logo and the crocheted llama with textured surface
Safari 2 baby mobile as a lifestyle arrangement, mobile ring set up with animal figures and a tree element placed in front
Baby reaching up from below for the crocheted squirrel on the stroller chain.
Baby lying on its back holding the Fox FRED ring rattle with both hands and nibbling on the ear

At a glance

Values, materials, safety

  • Family-run, with a focus on durable, thoughtfully designed products.
  • Safety-conscious, with conformity testing (depending on the product).
  • Tactility first: crocheted surfaces with a pleasant feel.
  • Natural materials wherever babies are meant to grab or put items in their mouths.
  • Calm-premium: understated design instead of sensory overload.

Design principles

Timeless rather than loud

SindiBaba products are deliberately oriented towards clear shapes, friendly motifs, and a calm overall look.

The range relies on high-quality materials, careful workmanship, and a look that clearly stands apart from short-lived trends and the mass market.

Cheerful toddler in a stroller holding a SindiBaba llama cuddle toy in the park.
Happy family in the park: mother holding a SindiBaba panda cuddle toy, baby in her arms, father standing beside them.

MEANINGFUL GIFTS

Target groups

For mindful families

SindiBaba is aimed at parents with babies from birth (0+) as well as gift buyers (birth, christening, baby shower).

In parallel, specialist retailers (B2B retailers/concept stores) are supplied with product ranges that are suitable for curated assortments.